Legendary golf club maker Bob Vokey believes the sport’s next innovation will come from a new age of club personalisation.

Bob VokeyThe Canadian Golf Hall of Famer says innovative technology will bring improved designs tailored to a player’s swing.

“We continue to work and grind to improve our wedges. Everything is becoming so personal to the golfer,” Vokey said.

“I think we will continue to see clubs that are better fit for a golfer's specific swing type and course conditions.

“When I first started making wedges, there was not CAD (computer aided design). We shaped a wedge on the wheel and found the centre of gravity by balancing the club on the end of a ball point pen.

“I'd pack a bag of wedges, head to the driving range and listen to the best players in the world for three straight days.

“Then I would come back to my shop, work for the next four days and go right back out and start over again.”

Vokey is one of the headline presenters at next week’s PGA Golf Expo at RACV Royal Pines (3-5 September).

Vokey will present alongside Jeremy Stone on ‘Lessons from the Golf Industry’ and will also hold an outdoor wedge clinic.

The Titleist wedge creator says his Expo presentations will give audiences intimate insights of his more than 50-year career in golf.

“Hopefully (visitors) see a passionate guy that is incredibly excited to join everyone at the start of the season in Australia,” he said.

“I love spending time with folks that are looking to learn and improve, so we'll talk about what I've learned through the years working with the best players in the world and hopefully that will provide some insights that can help each golf professional this year.

“We are always working at getting better. What really drives me is when a weekend golfer pulls me aside and says, ‘Mr Vokey, your wedges have helped my short game so much.’”

Vokey is regarded as one of the world’s foremost wedge designers. He has been an advisor to some of the game’s greatest players, like Adam Scott and Jordan Spieth.

He says “creativity” sets the best apart from the rest.

My no.1 has always been Seve (Ballesteros) and he had the creativity to hit all the shots with any club,” he said.

“It was incredible to watch and I was able to learn so much from him. The same is true with Lee Trevino, he would hit little wedge shots and one would spin left, the next would spin right.

“He had so much control and creativity around the greens.”

The PGA Expo will feature some of the industry’s foremost experts. It promises to bring together PGA Members and the wider golf committee in the year’s most exciting networking opportunity.

Registrations for the event have closed. If you wish to attend, please get in touch with the PGA directly.