The ISPS HANDA World Super 6 Perth has captured the imagination of the golfing world with top class players and a multiyear title partner signing on for the tournament's inaugural staging in 2017.
World Number 8 Patrick Reed and World Number 9 Alex Noren are the first players to announce they will be heading to Lake Karrinyup Country Club to compete in the revolutionary new tournament.
Also announced today; ISPS HANDA proudly extends their support of international golf by signing on as the title partner of the ISPS HANDA World Super 6 Perth for three years.
Reed and Noren will headline a superstar field to contest the ISPS HANDA World Super 6 Perth from 16-19 February, when the European Tour and ISPS HANDA PGA Tour of Australasia come together to sanction the combined stroke play and match play tournament.
"From the moment I heard about the combined format I knew that I wanted to be a part of the ISPS HANDA World Super 6 Perth," said Patrick Reed, a five-time winner on the PGA TOUR.
"To be able to travel to Australia and compete in a unique tournament is something I am very excited about.
"I would love to be the inaugural champion of the ISPS HANDA World Super 6 Perth and will be playing my best golf to ensure I not only make the six-hole match play rounds on Sunday but that I am lifting the trophy that afternoon."
Swedish sensation, Noren is one of the most in form players in the world. Having experienced a meteoric launch up the Official World Golf Rankings in 2016, he is now inside the top-10 courtesy of four victories on the European Tour this year which also saw him finish 3rd on the 2016 Race to Dubai.
"This will be my first time to Western Australia and I am excited to play Lake Karrinyup Country Club and see the sights. I have heard great things from my fellow European Tour players," said Noren.
"Everyone on the European Tour has been talking about the ISPS HANDA World Super 6 Perth, the format is very interesting and I look forward to playing in the inaugural tournament."
Reed and Noren are the highest ranked players enticed to Perth in the past seven years and the first top-10 players to make the trip.
The West Australian Government, through Tourism WA, is a proud sponsor of the ISPS HANDA World Super 6 Perth.
Tourism WA Acting CEO Gwyn Dolphin said it was a coup for Western Australia to host the inaugural World Super 6 tournament.
"Golf is very popular throughout the world, and has a high appeal for many people in some of our top tourism markets, including Singapore, China, Malaysia and the United Kingdom," said Mr Dolphin.
"And with two of the biggest names in world golf signing up to take part, we can expect the tournament will deliver national and international media coverage of WA giving us the perfect platform to promote all the changes that are happening around Perth to the world."
A passionate player on the course, Reed is renowned for his match play prowess earning 3.5 points from four matches for Team USA in his debut at the 2014 Ryder Cup as well as spearheading the American charge in the 2016 Ryder Cup where his infamous showdown with Rory McIlroy was something direct from a Hollywood storyline.
The confident American Ryder Cup star and 5-time PGA Tour and European tour winner is just 26-years old and famous for his interaction with spectators. Whether he is pumping up the crowd by sinking huge putts or hitting incredible shots, he brings energy and excitement to the game of golf and loves the crowds, and loves the fans. Reed is sure to bring some excitement to Perth.
"Patrick Reed is the perfect headline act for the ISPS HANDA World Super 6 Perth, at Number 8 in the Official World Golf Rankings it is great to see the world's leading players supporting this fresh innovative format," said Stephen Ayles, Chief Commercial Officer for the PGA of Australia which oversees the ISPS HANDA PGA Tour of Australasia.
"Reed is an exceptional talent and at a young age of just 26 has already achieved so much in the game. His exploits at the recent Ryder Cup were legendary, particularly in his inspired matchplay win against Rory McIlroy.
"We are looking to inject passion and liveliness into tournament golf with the ISPS HANDA World Super 6 Perth and Patrick Reed is a player that embodies these traits."
Noren forced the world to stand up and take notice of him in 2016, his winning ways making him one of the hottest players in golf.
"Alex's accession into the top-10 is a huge credit to his ability and dedication. Arguably one of the most successful golfers this year makes him a huge coup for the ISPS HANDA World Super 6 Perth," added Ayles.
"While 2016 has been a career year for Alex, I think 2017 could be even bigger, perhaps starting with a victory in Perth."
A passionate supporter of golf worldwide, ISPS HANDA is proud to be the title partner of the ISPS HANDA World Super 6 Perth which already boasts a strong field including Reed and Noren.
"ISPS HANDA enjoys an incredible relationship with a number of the world's best players and we are delighted to extend that at the ISPS HANDA World Super 6 Perth," said Dr Handa.
"Perth is my second home; I am looking forward to welcoming Patrick and Alex to this beautiful city.
"I hope that our organisation can also help build on this already strong playing field by encouraging other top class players and ISPS HANDA ambassadors to participate in the tournament."
A unique format in world golf, the ISPS HANDA World Super 6 Perth will combine 54 holes of traditional stroke play across the first three days with an exciting knockout match play format for the fourth and final round.
"This tournament is innovative and forward thinking, we are thrilled to be a part of such a dynamic new event," added Dr Handa.
"Lake Karrinyup Country Club is one of the finest golf courses on the planet of which I am a very proud member and it will be a spectacular venue for the ISPS HANDA World Super 6 Perth.
"There are so many reasons to be excited about this tournament and I hope all of Perth, Australia and the world will enjoy the tournament. I'm very excited for the golf ahead!"
Holding the keys to the city for both Perth and Swan it was here that Dr Handa's passion for supporting blind and disabled golf was born.
"Perth is a great city and I am delighted to be sponsoring the ISPS HANDA World Super 6 Perth and extending that relationship," added Dr Handa.
"For nearly 30 years I have been a supporter of blind and disabled golf around the world. It was in Perth, when I was 38 years old, I played my first game of golf against a blind golfer, he was 62 years old and he beat me.
"It was this experience that has provided my inspiration to support blind and disabled golf, as well as outstanding professional tournaments like the ISPS HANDA World Super 6 Perth."
Already the major partner of the ISPS HANDA PGA Tour of Australasia, which co-sanctions the ISPS HANDA World Super 6 Perth alongside the European Tour, the PGA of Australia is delighted to be extending its relationship with the organisation.
"The ISPS HANDA World Super 6 Perth is a unique concept which we believe has the power to diversify the game attracting new audiences all over the world," added Ayles.
"However our bold vision requires the support of an equally visionary partner and we are proud to have ISPS HANDA on board to help us bring this to life.
"I would like to thank Dr Handa for his commitment to golf and in particular to his support of Australasian golf which is far reaching and dates back almost 30 years."
ISPS HANDA is the first of many partners coming on board who have embraced the vision to innovate the game, with more announcements expected in the coming weeks.
The ISPS HANDA World Super 6 Perth will be played at Lake Karrinyup Country Club from 16-19 February and will form part of both the 2017 European Tour Race to Dubai and the ISPS HANDA PGA Tour of Australasia Order of Merit.
To see World Number 8 Patrick Reed and World Number 9 Alex Noren in action at the ISPS HANDA World Super 6 Perth please visit Ticket Master to book your tickets.
The ISPS HANDA World Super 6 Perth is proudly supported by the West Australian Government via Tourism WA.
About the ISPS HANDA World Super 6 Perth:
Headlined by World Number 8 Patrick Reed and World Number 9 Alex Noren, the ISPS HANDA World Super 6 Perth is set to revolutionise tournament golf.
To be played at Lake Karrinyup Country Club from 16-19 February, 2017 and co-sanctioned by the PGA Tour of Australasia and European Tour, the ISPS HANDA World Super 6 Perth will combine 54 holes of traditional stroke play across the first three days with an exciting knockout match play format for the fourth and final round.
A regular cut will fall after 36 holes before the field is then further reduced to the top-24 players following 54 holes of regulation play, with any ties for 24th place being decided by a play-off. Those remaining players will then earn their places in the six-hole shoot-out.
Any matches tied after the six holes will be decided by playing the new Knockout Hole - a purpose-built 90-metre hole which will be constructed at Lake Karrinyup, with a new tee placed adjacent to the 18th fairway and utilising the 18th green.
The Knockout Hole will be played once and if a winner is still not decided, the competitors will return to the new tee and take on a nail-biting decider, with the victor decided on a nearest-the-pin contest where only the first shot counts.
That player will then progress to the next round of the match play or, in the case of the final match, win the tournament.
The ISPS HANDA World Super 6 Perth is a revolutionary golf tournament designed to retain the traditions of the game whilst appealing to a broader audience.
About ISPS HANDA:
ISPS is a 'General Incorporated Association' based in Tokyo. ISPS was founded by Japanese philanthropist Dr Haruhisa Handa in 2006 to support charitable causes throughout the sporting world.
ISPS's support for golf is founded in its belief in the "power of sport" and it has fostered partnerships with golf governing bodies worldwide to help develop the game at every level and promote blind and disabled golf.
ISPS's heritage in supporting blind and disabled golf and Dr Handa's interest and philanthropic contribution in golf has formed the foundation of its wider mission for golf to become a Paralympic sport.
Outside of golf, ISPS's support extends to other sports including rowing, football, polo, bowling and the convening of discussion platforms for young leaders in sports.
More information: www.ispsgolf.com
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