Kumho Tyres has reaffirmed its commitment to golf, by increasing its sponsorship deal for the Australian PGA Championship and adding the Holden Scramble to its sponsorship portfolio.

The two-year deal will see Kumho Tyres’ brand appear on an exclusive hole at the Australian PGA Championship and a brand alignment as a support sponsor for the Holden Scramble, Australia’s largest and most successful pro-amateur team’s event.

As one of the leading tyre companies in the world, the 2014 Australian PGA Championship was Kumho Tyres’ first venture into golf and their first property within the Queensland market.

Chief Commercial Officer of the PGA of Australia, Steve Ayles, was pleased with the renewal and extension of Kumho Tyres’ agreement with the PGA.

"The PGA has a long-term strategic vision that lends itself to new commercial opportunities and we are delighted to advance our relationship with Kumho Tyres," said Ayles.

"To partner with the PGA to grow two of its most valuable assets, the Australian PGA Championship and Holden Scramble, is great for the development of golf in Australia and for the success of our Members."

Kumho Tyres, who has a global presence across 180 countries and produces more than 68 million tyres each year, will run aligned promotions linked to dealer and consumer incentives at the Australian PGA Championship and Holden Scramble events.

National Marketing Manager of Kumho Tyres, David Basha, said Kumho Tyres is looking forward to supporting golf, at both international and grass roots level.

"Kumho has a proud history of supporting Australian sport, and with the Australian PGA Championship we see a unique opportunity to promote our brand on the international stage, while the Holden Scramble allows us to support golf at the grass roots," said Basha.

"We look forward to our involvement with this great sport in the years to come."

Kumho Tyres will provide a 10 per cent discount to all Holden Scramble participants when purchasing a new set of tyres from one of their Platinum Dealerships, which includes Holden Dealerships who stock Kumho Tyres.

The agreement will also extend to include benefits on tyre purchases for PGA Members.

Kumho Tyres produce a wide range of tyre products to fit nearly any type of vehicle, including car, truck and aircraft transport.

The Australian arm of Kumho Tyres has been selling tyres domestically for over 35 years and employs more than 100 staff who assist with the distribution of over 1.3 million tyres per year.

The Kumho Tyres distribution network extends across all capital cities supplying well-known retailers such as Tyrepower and K-Mart Tyre & Auto Service, plus their own group of specialist independent Kumho Tyre Platinum Dealers and Master Dealers.

Kumho Tyres forms part of the Kumho Asiana Group, the seventh largest company in Korea with subsidiaries across various industries including automotive, leisure, construction and aviation.