Hahn golf's beer of choice
Thursday, 23 August 2012
Hahn Premium Light has been named the official beer of two of the PGA Tour of Australasia’s most prestigious tournaments, the Emirates Australian Open and the Australian PGA Championship presented by Coca-Cola.
Parent company Lion has partnered with the flagship events for the past year and in 2012 will continue to exclusively serve a range of Hahn beer during the summer season.
“We are excited to further our long standing relationship, to support the future of golf in Australia and continue to grow our fantastic brands. The inherent sociability of the tournaments gives Hahn Premium Light a great platform to connect with the golfing community,” said Lion Marketing Director, Matt Tapper.
Brian Thorburn, Chief Executive Officer of the PGA of Australia commented, “Following on from two incredibly successful tournaments in 2011, we are delighted to extend our partnership with Lion and Hahn Premium Light.”
“By engaging with Australian golf fans through these two prominent PGA Tour of Australasia tournaments, Hahn Premium Light will continue to be promoted to the expansive golf community and we look forward to growing this partnership.”
In addition to a continued presence in the corporate hospitality and public catering areas, this year’s tournament season will see a number of new activations for Hahn Premium Light, which will include on-site consumer campaigns as well as an on-pack promotion offering a ‘money can’t buy’ tournament experience at the Emirates Australian Open.
The Emirates Australian Open will be played at The Lakes Golf Club in Sydney from 6 – 9 December 2012.
The Australian PGA Championship presented by Coca-Cola will be played the following week, 13 – 16 December, at Palmer Coolum Resort on Queensland’s Sunshine Coast.
Tickets for both PGA Tour of Australasia tournaments will go on sale in the coming weeks.
Hahn Premium Light is a light beer that doesn't compromise on taste or flavour, and is Australia’s favourite light beer.